The Hospitality industry in India is slated for an explosion. The current share of India in world tourism is estimated to be only 0.49%.The tourism industry in India employs, directly or indirectly, only 50 lakh people – and the industry is estimated to be growing at an ever increasing pace of 10% to 12% every year. Research also shows that the average stay of a foreign guest, in India is 31.2 days which is also slated to grow as India’s knowledge based economy emerges. The growth in manpower requirement in hospitality industry is expected to rise by 127% by 2016.
Both national and international brands are vying hungrily at this exploding market and trying to grab the increasing pie. As per industry estimates, at least 3 lakh jobs will be created directly or indirectly by the hospitality industry within the next 2 yrs pan India.
We at Royal Orchid Hotels are looking at gaining a monopoly in this ever growing industry. With robust expansion plans in place, we are looking to soon open properties in Jaipur, Hyderabad, Baroda, Mumbai and Delhi/NCR.
As of now we have 1407 rooms and our aim is to make this figure read 2000 rooms by December 2012. Currently the group has over 2000 employees and are looking at adding a further 2000 employees by December 2011.
Having identified and understood this increasing need in the hospitality industry and to ensure that we are geared up for this explosion, Royal
Orchid Hotels has created a course to ensure that skilled labor is made available to the industry. Developing the scalable skill set, has been recognized as the key to improve the standard of the hospitality industry in the country.
The certification programs will be offered in the following areas:
- Certificate Program in Front Office
- Certificate Program in Food & Beverages–Service
- Certificate Program in Housekeeping
The certification process is done by American Hotel and Lodging Association (AHLA), an independent body based out of USA which conducts the final examination and awards the merit certificates. The course content comes from the USA and AHLA certificates are globally accepted as a mark of high level of professional achievement. Even the course material comes from USA.
The certificate, which is globally recognized will open gates for any hospitality professional who is ambitious and looking to grow. Equipped with this certificate, students can also look for a career in alternate avenues viz. cabin crew members, cruise liners, service apartments, facility management companies, entertainment companies, travel agencies, retail chains, call centers etc.
The certification process of the program is based on a sound academic learning which is a mix of theory and practical classes run by full time faculty members who are available at Royal Orchid Hotels.
This program aims at people who hail from the marginalized segment of the society. We can see educational institutions mushrooming around street corners; while they run a 3 or 4 year program and charge an amount which can be borne by children of affluent families, The program, which aims at sharpening of skills is meant for people at the bottom of the pyramid so as to empower them and give them courage to move forward in their career.
Royal Orchid Hotels offers to employ each of the students who passes out successfully and completes the certification process, unless they desire to work with some employer or become entrepreneurs of high repute.
This program helps a person to step out into the competitive world of job market with skills and gives him / her confidence of facing the world with confidence. It empowers them to choose their employer and gives them mobility to move across varied locations and the power to beat the competitive job market in the long run. Students who undergo this certification program come out to be much more professionally mature and turn out to be more sensitive and smart as compared to others. Their openness to learn from others is cultivated through various role plays and practical sessions.
Following are the criteria for seeking admission in the course:
a) Age ≥ 18 yrs
b) 8th or 10th Pass
c) Should be able to comprehend (read and understand) in English language
The course fees is Rs. 8,500/-. This includes cost of books procured from USA, certification charges, expenses of faculty and infrastructure, handouts and cost of uniform.
Therefore this program which Royal Orchid Hotels is a part of is to ensure that people get empowered, decrease under/Unemployment. It also gives the company an opportunity to do its bit towards the people of the nation in the most hospitable of ways which is what you can expect from one of the pioneers of the hospitality industry.